Are We Using Social Media for Social Good?

Are We Using Social Media for Social Good?

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Did you know? By 2019, there would be 258.27 million social media users in India and the most popular social networks are Youtube, Facebook, and Whatsapp (Source: statista.com).  With our strength in population, we could reach such huge numbers in any records. In this day and age, people from all walks of life are hooked to their smartphone screens clicking and reacting to the multimedia and other posts on the web. Tech-savvy youth are helping their parents to adapt to social-networking sites and applications. So, the real question is what do netizens consume through these channels? And are our engagements and interactions up to any social good?

A different Approach to Our Social Media Use

Apart from leisure and laughs, you could invest your time to garner news from Facebook and Twitter. Yeah, I have seen my parents, and many other’s timelines filled with Political feeds, unlike mine which is more of entertainment and glam buzz. So, I reckoned on the difference in the usage pattern among different generations and demographics. Many research findings point that Social media is effective and persuasive than television but it could be a source of fake news too. People might intentionally or unintentionally read and share false scoops and even stir discomfort in the network. So, the users must be able to distinguish the facts from fiction and reflect on their and other’s questionable views.

Be more interactive in Linkedin like you’re in other mediums (not just when you’re in dire need of a job) to improve your professional network. This could be helpful in people who are in midst of a job search. People are gaining and sharing knowledge as well as earning out of Youtube and other social media channels. For instance, Sapna Chadha, Director of Marketing, South East Asia and India, Google said, “71 percent of online viewers go to the YouTube to learn something”. You could use Instagram, Snapchat, Facebook, Youtube, and Pinterest as well for artistic, professional and business growth. Bear in mind, all of these opens up varied avenues, more than their core purpose.

ALSO READ: Life 3.0: Age of AI

Social media has been a boon during recent devastating Kerala Floods as it could amass financial, physical and moral support from the public. It gives you access to a large community who is ready to support you with donations and support for a good cause. It could be a voice of the voiceless, a depressed soul or any common man for that matter.

Summing up, I agree that a post of 140 words could have an ugly side comprising of hoax information, morphed imagery and even revenge porn. Recent research finds the link between depression in teenage girls and social media consumption. Check out this link for more details: Depression in girls linked to higher use of social media

But, it’s counterintuitive to blame social media or technology for the acts of miscreants. With the surge in smartphone and internet users, nothing can stop the growth of social media. It could become an addiction and impact the span of concentration as well. So, it’s imperative to understand that social media could be an important part of your life but use it wisely.

Vasan

Tech Enthusiast | Linguaphile | Idealist | Aspiring Content Strategist | Content Writer at Smartprix.com

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